Thursday, March 15, 2012

Blogs vs. The Webpage

A traditional web page acts as a store front or billboard for an organization, institution or individual person. The web page is created by someone with an understanding of web design, normally both the technical and design aspects. Generally, the traditional web page is designed to provide visitors with introductory information and other resources that convey a complete picture of the person or organization it represents. A blog is different. It is an excellent example of the impact of the transition from Web 1.0 to Web 2.0. Web 2.0 has made it easy for any person with general computer skills to publish ideas, thoughts and intellectual work to their own website. This kind of website, which is simple to setup and use, is known as a blog. Blogs are unique spaces where authors can publish content or discuss any topic. The blog takes the power of publishing written or visual content from the professional industries and puts it in the hands of an amateur. The blog is a running feed of content that other Internet users can see and interact with. If what the blog's author publishes is of consistent high quality, they might gain a following of interested readers. Their followers may be similarly interested people who communicate with the author through comments. This interaction can drive the development of the blog and the author's expertise. Overtime, a blog focused on a specific topic may gain a massive following similar to that of major, traditional websites, but the blog will always have its organic, grassroots beginnings.

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